Made in Perry County, Ohio

Smart enough for your herd. Simple enough for your dad.

Pasture is a smart-ranch app built by Ohioans for the family farms keeping cattle the way they always have — with one less thing to worry about.

See the live demo Give us a call

14 hrs/wk

Fence work, gone

+22% forage

More grass utilized per acre

3 days earlier

Catching sick cows on Tuesday

Head in the live demo right now

Perry
Co.

Built in Ohio, not Silicon Valley

For phone support — always

30 days

No-questions return policy

Why we built this

My granddad kept 80 head on a hundred and sixty acres outside New Lexington. He knew every cow by ear notch and every calf by the curve of its back. He walked fence every Sunday morning before church.

When I was twelve we lost three head in one week to a pneumonia outbreak that started days before anybody noticed. By the time we spotted the first sick one, two others were already down.

That doesn't have to happen anymore — but not because there's some shiny new app. We've tried the apps. They were built for thousand-head New Zealand dairies and Silicon Valley pitch decks. They were not built for granddad.

So we built Pasture. Same county, same kind of farm. For the families running cattle the way they always have, with one less thing to worry about — and one fewer animal lost to something we should have caught on Tuesday.

— The Pasture team
Perry County, Ohio · est. 2026

This isn't a screenshot. It's running right now.

Open the demo and you're looking at a live D1 database with 80 head, 4 paddocks, and a couple of drones. A cron worker mutates the world every minute — alerts fire, batteries drain, cows shift.

Open it yourself

Three things, finally taken care of.

Walking fence at dawn. Watching the herd by noon. Hauling feed at dusk. The phone in your pocket can do two of them while you sleep, and remind you about the third.

Move the herd from the cab.

14 hrs/week saved on fence work

Tap to redraw a paddock. The herd hears it and moves.
Saves a Saturday of post-driving and $2,800 a year on wire.
Works in rain, snow, and that one corner where the signal cuts out.

See the grass before the cattle do.

+22% more forage utilization

Every paddock, exactly how much forage it has, today.
A nudge before the herd grazes it to dirt.
Grazing records the FSA office will actually accept.

Catch the cow on Tuesday.

Caught 3 days earlier on average

Rumination, activity, ear temperature — quietly watched, all night.
An alert two days before she'd otherwise hit the ground.
Sleep with the phone off — it'll wake you if it matters.

A weekend, start to finish.

Saturday morning, you start putting collars on. Sunday after church, you're checking the dashboard on the porch.

Saturday: tag the herd.

A collar goes on each cow. They don't mind. Inside an hour, every animal you own is on the map.

Saturday afternoon: trace the fence.

Tap corners on the map where your paddocks already are. The cows learn the boundary by Sunday morning. You don't have to dig another posthole.

Sunday: let the phone do the walking.

It'll wake you Tuesday at 5:47 a.m. because Y0041 hasn't ruminated in nine hours. You catch it before clinical signs.

Honest pricing. Country pricing.

No setup fees. No per-feature gates. Half what Halter charges for the ranches Halter is leaving behind. Phone calls are free and always will be.

Family Farm

$48/head/year

50–500 head · beef, cow/calf, stocker

Virtual fencing & collar-guided shifting
Sick-cow alerts before they go down
Full dashboard plus phone
A real person on the phone, not a chatbot
30 days, no questions asked

Start a pilot

Multi-Place

Let's talk

500+ head · multiple properties · co-ops

Everything in Family Farm
Autonomous DJI Dock drone patrols
Lely / DeLaval feed-robot integration
Volume pricing per head
We'll come out and set it up

Give us a call