Your whole ranch on one screen
Live cattle tracking, virtual fencing, robotic feeding, and behavior-based illness alerts — built for working ranchers, not Silicon Valley.
What Pasture does
Three jobs that used to take a clipboard, a horse, and three pairs of eyes. Now one dashboard, working while you sleep.
Virtual fencing & shifting
- Access every acre without building permanent fence
- Move cattle instantly from anywhere on your phone
- Draw unlimited virtual fences and rotate pastures with a couple of taps
Pasture management
- Utilize more grass all year long
- Review grazing history for informed decisions
- Plan when to move cattle based on actual data
Herd visibility
- Monitor every animal's location 24/7
- Alerts when cattle aren't moving or collars need attention
- Catch sick cows days before clinical signs appear
How it works
Set it up in a weekend. Get a quieter ranch by Monday.
Tag the herd
Halter-compatible collars on every animal. GPS, rumination, activity, and ear temperature stream live to Pasture.
Draw your fences
Open the map, tap to drop waypoints around any paddock. Collars guide the herd with sound cues — no posts, no wire, no maintenance.
Get ahead of trouble
Behavior-based alerts catch sick cows days before clinical signs. Drone patrols verify fence breaches. Feed robots top up bunks before they run dry.
Honest pricing
No setup fees, no per-feature gates, no surprise bills. Built to be cheaper than Halter for the ranches Halter is leaving behind.
Working Ranch
50–500 head, cow/calf or stocker
- Virtual fencing & collar-guided shifting
- Behavior-based illness alerts
- Full dashboard + mobile
- Phone support — real ranchers answer
- 30-day no-questions returns
Multi-Ranch
500+ head, multiple properties, ag co-ops
- Everything in Working Ranch
- DJI Dock 2 autonomous drone patrols
- Lely / DeLaval robot feeder integration
- Volume pricing per head
- Dedicated onboarding + on-site setup